Nancy Baum is a practicing anthropologist with a robust background in consumer insights and public health. With over nine years of experience in market research and community-based research, they have held roles including Vice President of Qualitative Research at C+R Research and previously served as an Analyst and Qualitative Lead at SmartRevenue. Nancy earned a Master of Public Health from the University of North Texas Health Science Center and a Master of Science in Applied Anthropology from the University of North Texas. Their expertise encompasses qualitative data analysis, ethnographic methods, and community health initiatives.