Amber Reeves

Amber Reeves is an accomplished professional with extensive experience in marketing and account management within diverse industries. Currently serving as a Senior Program Manager for Gift Cards at Cracker Barrel since November 2025, Amber previously held the role of Senior Partner Account Manager at InComm Payments from December 2021 to November 2025, and also served as an Account Manager II. Amber's career at Reaf Marketing, Inc. from January 2017 to December 2021 included roles as both Marketing Manager and Assistant Marketing Manager, where responsibilities included strategic decision-making and client relationship management, culminating in an $800K sales increase through effective marketing initiatives. Earlier experiences also include a Marketing Assistant at Vinson Mortgage and a Digital Account Executive at Rollick, demonstrating a solid foundation in managing client accounts and executing marketing campaigns. Amber holds an M.B.A. in Business Administration and Management from Webster University and a Bachelor's Degree in Psychology from the University of Missouri-Columbia.