Bess Eastman

Bess Eastman is a seasoned marketing professional with extensive experience in high-tech B2B marketing and demand generation. Currently serving as Vice President at CRAFT | Media/Digital since August 2019, Bess has held multiple roles, including Account Director and Associate Director, and has progressively advanced through positions such as Account Manager and Senior Account Executive. Prior experience includes contributing as an Account Manager at Leadit Marketing, where Bess specialized in curating go-to-market strategies based on consumer insights for B2B clients. Bess began a career in marketing at The NET FW, where the initial internship role was held. Bess holds a Bachelor’s Degree in Marketing from Texas Christian University and a High School Diploma from Hutchison School.