Patrik Danielsson has a diverse background in sales and brand management, with experience at companies like Craft Sportswear, Scandtrade Scandinavia AB, Newwavesports AB, and Intersport Sweden. Prior to their career in the sports industry, Patrik worked as a carpenter at BPA and SKANSKA. Patrik studied at Pederskrivare Skola and Påskbergs skolan in the 1980s.
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