Candace Carpenter, MBA

Candace Carpenter, MBA, has a diverse and extensive work experience spanning over several companies. Candace is currently serving as the Director of Strategy & Content at Crafted since March 2022. Prior to this, they worked as a Senior Marketing Manager at Crafted, where they used their deep understanding of the manufacturing industry to create effective strategies and messaging to drive engagement, revenue, and growth from February 2021 to March 2022.

Before joining Crafted, Candace worked as a Marketing Manager at LeeBoy from April 2016 to February 2021. In this role, they focused on elevating the brand and increasing revenue through thought leadership marketing activities, utilizing their expertise in market research, B2B strategy, and messaging.

From October 2013 to May 2016, Candace served as the Director of Global Marketing at Advanced Detection Technology, LLC. Here, they played a crucial role in repositioning the company as the leading manufacturer of UVIS/Access Control Systems through a comprehensive rebranding effort, including a new logo, customer-focused messaging, and a revamped digital presence.

Prior to Advanced Detection Technology, Candace worked at CommScope from October 2010 to October 2013 as a Solutions Marketing Manager, focusing on broadband and federal U.S. government initiatives. During this time, they led strategic development and implementation of solutions-focused initiatives, identifying market opportunities and aligning cross-functional teams with corporate revenue goals.

Candace's early career includes a role as a Marketing Manager at Advanced Detection Technology LLC from May 2007 to October 2010, where they demonstrated their vision and entrepreneurial mindset by spearheading and launching vertical market strategies that drove business growth and performance.

Overall, Candace Carpenter, MBA, brings a wealth of experience in strategy, marketing, and brand management across various industries.

Candace Carpenter, MBA, pursued their education at the University of North Carolina at Charlotte. From 2001 to 2005, they completed their Bachelor of Science in Business Administration (BSBA) with a major in Marketing. Additionally, they minored in Psychology during this time. Later, from 2005 to 2007, they pursued their Master of Business Administration (MBA) from the same university.