Rob Hawse

Rob Hawse, partner at Crafted, a marketing agency for B2B manufacturers. Hawse founded the company 25 years ago, originally branded as Hawse Design, the name was changed to Crafted in 2013 to better reflect the company’s vision and expertise in manufacturing.

Crafted works in partnership with B2B manufacturers to design and implement marketing and branding strategies that will draw industry recognition, drive customer engagement, and increase revenue opportunities. There are many companies that have helped to shape Rob’s manufacturing expertise; Okuma, Teknor Apex, National Gypsum, and Dynacast International are some of the foundational companies. Though manufacturing has always been at the root of Rob’s experience, opportunities with brands such as NBA, Hard Rock Café, Nickelodeon, Houston Rockets, and Bojangles, earlier in his career, have fueled his imagination and innovative thinking.

A product of the prestigious School of Visual Arts in New York City, design thinking (empathy, creativity, and rationality) play an instrumental role in his strategic thought process and can be found at the foundation of how he inspires manufacturers to embrace their differentiation to achieve business results. At his core, he believes that a manufacturers brand should match the level of its innovation and engineering.