Crafts Council
Anant Sharma is a seasoned business leader and creative professional with over a decade of experience as CEO of Matter Of Form, a design consultancy focused on brand strategy, customer experience, and digital innovation. Anant has collaborated with esteemed brands across various industries, including Aman, Accor, and Virgin Galactic. In addition to leading Matter Of Form, Anant is the founder and creative director of Chartwell Speakers, a professional speaker, and hosts the podcast What The Luxe, which reexamines the concept of luxury. Anant serves on the Board of Trustees for the Crafts Council, teaches Brand Strategy and Customer Experience as an adjunct professor at EHL, and is a partner at Navigator and Experience Haus. Previously, Anant co-founded Diffusion and ReChannel Ltd, focusing on digital marketing and fashion wholesale, respectively. Anant's educational background includes degrees from University College London and the University of the Arts London.
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Crafts Council
We are the national charity for craft. We inspire making, empower learning, and nurture businesses. We believe that craft skills and knowledge enrich and uplift us as individuals and in doing so will change our world for the better. Established by Royal Charter in 1971, we are funded by Arts Council England as well as through fund raising and earned income activities. Society has faced unprecedented challenges in recent times and craft has shown its value; from the many volunteers making scrubs for the NHS through to the rise in craft making at home during lockdown. Yet many craft businesses have suffered a drastic loss of income and need our support. Our goal is to be an impactful organisation that can: • champion craft and its positive impact on society • increase levels of craft education at all ages • grow the market for craft With our new public space for craft recently opened and our fiftieth anniversary to celebrate, there’s never been a more exciting time to work at the Crafts Council.