Ron Underwood

Ron Underwood is an accomplished sales leader with extensive experience in driving growth and strategic initiatives across various technology-driven companies. Currently serving as the Head of Service Sales at Crane Payment Innovations, Ron previously held the position of Vice President of Sales for Strategic Accounts at Scantron Technology Solutions, where responsibility included leading a team to sell IT hardware, software, and services. In prior roles, Ron directed sales and marketing for an oil and gas start-up, implemented growth strategies at NeuraLabel Printing Solutions, and engineered a performance turnaround at Birch. Ron's career began at Shared Technologies, where the launch of an indirect channel resulted in significant revenue growth, and continued at NextiraOne, achieving impressive sales performance in the SMB market. Ron holds a Bachelor of Science degree in Management and International Business from The University of Texas at Dallas.