CrankTank
Scott Montgomery is an experienced executive in the e-commerce and cycling industries, currently serving as CEO and Founder of CrankTank since February 2016, focusing on digital strategy in North America. Previously, Montgomery held the role of President of the Reynolds Division at Hayes Bicycle Group following the merger in 2018, and served as CEO at Reynolds Cycling, specializing in high-performance carbon bike wheels. Additional leadership positions include CEO at Nutcase Helmets, where five new products were launched in a single season, and CEO of Club Ride Apparel, where revenue grew significantly within three years. Montgomery's earlier experience includes serving as General Manager at Scott Sports SA, establishing a successful bike division, and significant roles at Cannondale, where marketing and strategic initiatives contributed to brand elevation. Montgomery holds a BA in Business from Rollins College and completed the Owner/President Management Program at Harvard Business School.
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CrankTank
Your Success: We exist to enable your success, offering a proven marketing strategy with expertise in digital and e-commerce marketing to cover N.A. and the E.U. We align with sales and product goals to ensure marketing campaigns are successful customer acquisition events. We succeed when you succeed. Setting and Reaching Goals: The best plans are goal-based. Understanding the goals and how to reach them is key to success. We believe in setting goals for marketing, reporting on key performance indicators, and gaining insights from marketing campaigns to inform marketing strategy. The data we collect from our audience targets allows us to run agile campaigns that conform to customer behavior. Our Partnership Culture: What we look for in Partners: Brands with exceptional products, strong leadership, and sufficient capital to invest in marketing to grow sales and profitability. Values: We strive to preserve your company values, culture, and innovative character because they are the strength of your brand. With offices in Ketchum Idaho to cover North America and Innsbruck, Austria to cover Europe and the UK.