Crankworx
James Mackintosh has been working as a Brand Manager and Sport Operations Assistant Manager at Crankworx Events Inc. since 2008. In addition, James also works as a Photographer and handles Website Design and Development at jsmDIGITAL since 2004. James has been involved in Events at Whistler Blackcomb since 2005. Prior to this, James worked as an Interface Developer at Euro RSCG from 2000 to 2004. James received a Diploma of Multimedia from SAE in 2001 and completed their High School Certificate at Knox Grammar School in 1995.
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Crankworx
Crankworx Events Inc. runs the Crankworx World Tour, a multi-stop, gravity mountain bike festival broadcast globally on Red Bull TV. It brings together the world's best mountain bike athletes to compete in Rotorua, New Zealand, Cairns, Australia, Innsbruck, Austria, and Whistler, Canada. The Crankworx World Tour is a sponsorship-based tourism product tightly partnered with the largest mountain bike news source, Pinkbike.com. Its content can be found on YouTube, Instagram, Facebook, TikTok and more, and it has proven to be a key economic driver for the communities it visits.