Crankworx
Natalie York is a Finance and Operations Manager at Crankworx Events Inc. since May 2023, where responsibilities include overseeing financial operations for a global mountain bike festival. Prior to this role, Natalie served as a Project Manager and Proposal Writer at HeroX from September 2019 to September 2023. Natalie briefly worked as a Grant Officer for the Canadian Network for Ocean Education in early 2023. From May 2018 to April 2019, Natalie held the position of Vice President Internal at Carleton University Students' Association, managing a significant budget and multiple departments. Earlier experience includes administrative support in human resources at Indigenous and Northern Affairs Canada and marketing efforts with the Wings Marketing Team at Red Bull. Education includes a Bachelor of Public Affairs and Policy Management from Carleton University and a fellowship with Venture for Canada.
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Crankworx
Crankworx Events Inc. runs the Crankworx World Tour, a multi-stop, gravity mountain bike festival broadcast globally on Red Bull TV. It brings together the world's best mountain bike athletes to compete in Rotorua, New Zealand, Cairns, Australia, Innsbruck, Austria, and Whistler, Canada. The Crankworx World Tour is a sponsorship-based tourism product tightly partnered with the largest mountain bike news source, Pinkbike.com. Its content can be found on YouTube, Instagram, Facebook, TikTok and more, and it has proven to be a key economic driver for the communities it visits.