AP

Alexandra Pedregal

Co Founder and Creative Director at CRASQI

Alexandra Pedregal has over 10 years of experience in the creative, production and fashion industries. Alexandra started their career in 2005 as a Doctor of Dental Surgery at DELGO. In 2009, they worked as a Production Assistant at Venevision Productions, where they assisted the Art Director and Head of Set-Design in doing research on props, printing companies, and graphic designers. Alexandra also designed background posters, paperwork and props to decorate the sets. In 2011, they worked as an Assistant Director for Dish Latino Tv Spot “Man on the Street”, where they assisted the Director in calling the shots and making notes on all of the Guests for the commercial. Alexandra also worked as an Assistant Production at MU2 Productions, LLC, where they prepared and organized paperwork needed for the productions. Alexandra also worked as a Peer Tutor at The Art Institute of Fort Lauderdale, where they assisted Professors in Editing and Production classes. In the same year, they worked as a Production Assistant at Intact Media Group, where they assisted Sergio Lazarov (Lead Producer of X Factor) in pre-production planning and Santiago Garcia (Lead Director of X Factor) in post-production and in Editing. In 2012, they co-founded the leading fashion brand Crasqi, where they were directly responsible for Brand image, all collection designs, marketing and digital strategy, development and design of all digital and social media content, development and design of eCommerce strategy, fashion merchandise, trade-shows and fashion-shows, sourcing, end-to-end logistics management, development of all creative content, production and quality control, international commercial strategy, and PR. In 2016, they worked as a Startup Consultant-Shopify expert, where they were in charge of identifying solutions to make a business more efficient.

Alexandra Pedregal began their educational journey in 1999 when they attended Universidad Santa Maria and earned a DDS in Dentistry by 2005. In 2009, they enrolled in The Art Institute of Fort Lauderdale, where they earned an Associate's degree in Video Production in 2011 and a Bachelor's degree in Digital Filmaking in 2012.

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Peers

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Timeline

  • Co Founder and Creative Director

    June, 2012 - present