Merritt Watts

Merritt Watts is an accomplished creative professional with extensive experience in content direction and strategy within the retail and publishing industries. Currently serving as the Senior Creative Content Director at Crate and Barrel, Merritt leads a team in developing innovative seasonal concepts for Crate & Barrel and CrateKids, driving omni-channel content creation. Previously, Merritt held various roles at Williams-Sonoma, including Creative Content Director, where collaboration with multiple departments produced impactful marketing strategies. Early career highlights include freelancing as a food, travel, and health writer for prestigious publications, serving as Senior Editor for Martha Stewart's Everyday Food magazine, and authoring the book "First Jobs," which garnered media attention. Merritt holds a Bachelor of Science in Journalism from Northwestern University.