Erik Vega Viveros

Erik Vega Viveros is an experienced marketing professional with a focus on trade marketing and brand strategy across various sectors. Currently serving as the Head of Trade Marketing Mexico-Latam & Co-Branding at Crayola since November 2019, Erik develops marketing strategies for stationery, writing, and toy categories. Prior experience includes roles at Grupo Herdez managing brand marketing and product development for Danesa 33, as well as key positions at Nestlé where responsibilities spanned category development, trade marketing, and key account management. Earlier experience includes data mining coordination at Walmart, complemented by an academic background in Computer Science from Instituto Politécnico Nacional.