Martin Duffy

Martin Duffy holds a BSc (Hons) in Geography from the University of Plymouth and possesses extensive experience in customer insights and analytics across various industries. Currently serving as the EMEA Customer, Insights and Analytics Manager at Crayola since June 2015, Martin drives strategic insights and category strategies that have contributed to significant growth in the UK market. Prior roles include UK Category Manager at Crayola, Customer Insight Manager at Wilkinson, and Commercial Insights Manager at Alliance Boots, where Martin developed comprehensive insight functions to inform decision-making. Previous experience also includes serving as the Global Insights Team Manager at The Nielsen Company and as a Commercial Finance Analyst at Orange Business Services.