Bella Ashton is a seasoned professional in software procurement and licensing, currently serving as a Software Procurement Specialist for AWS Marketplace at Crayon since May 2025. Prior to Crayon, Bella worked as a Licensing Consultant at Data#3, where expert advisory services were provided to customers, with a special emphasis on tailored Microsoft 'Valet' Business Reviews for Australian Federal Government Agencies. Bella's experience at Spark New Zealand from April 2019 to September 2024 included roles as Chapter Lead for Sourcing Operations and Software Licensing Specialist, where team leadership, strategic advisory services, and contract negotiations with major vendors were key responsibilities. Bella began a career at Sektor New Zealand as an Inside Sales Specialist, focusing on optimizing maintenance renewal contracts. Education includes a Bachelor of Commerce degree from Victoria University of Wellington obtained between 2015 and 2017.
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