Masele Masudi Msita

Masele Masudi Msita is an experienced professional in strategic partnerships and business development, currently serving as Senior Manager of Strategic Partnerships & Alliances at CRDB Bank Plc since October 2019, focusing on transformation initiatives. Previously, Masele held the position of Lead Marketing Strategist at The Cre8tive Company, where responsibilities included managing new business development and executing annual marketing plans. With a background that includes roles such as Digital Content Manager for The Citizen and Account Executive at Barclays Bank Tanzania, Masele possesses a strong foundation in digital content management, marketing strategy, and client relationship management. Masele also gained experience in experiential marketing as a Brand Officer at Tanzania Cigarette Company and has a Bachelor of Laws (LL.B.) from Tumaini University, complemented by education from the University of Virginia and William & Mary.