Creaform
Libia Guerra serves as the Business Development Team Manager for the Entry Level segment at Creaform, a position held since September 2012, leading global business development initiatives and managing a team focused on the sales process from "Lead-to-Cash." Responsibilities include developing and deploying strategies to maximize market presence, setting KPIs, managing expenses, and ensuring collaboration across departments to support entry-level solutions. Previously, Libia held roles in marketing and sales, including Marketing Manager at Groupe Chalifour Inc., where strategic marketing initiatives were developed, and multiple positions at Missions Commerciales de l'Université Laval that involved coordinating trade missions and international business development. Libia holds an MBA in International Management from Université Laval and a Bachelor of Commerce in International Business from Tecnológico de Monterrey.
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