Crealytics
Dr. Markus Kurch serves as the Chief Operating Officer at crealytics since November 2013, focusing on optimizing investments in Paid Search and Social for retailers. Prior experience includes a tenure at The Boston Consulting Group from January 2009 to October 2013 as a Project Leader, where Dr. Kurch specialized in Healthcare topics and engaged in strategy audits, market potential assessments, and go-to-market strategies for pharmaceutical and medtech companies. Prior project management experience was gained at In Praxi - WHU Alumni Association from October 2004 to September 2006. Dr. Kurch holds a Master's degree in Economics and Business Administration from WHU – Otto Beisheim School of Management, along with a Ph.D. in Entrepreneurship/Entrepreneurial Studies from multiple institutions, including WHU and Texas A&M University.
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