Chris Herche

Chris Herche has a diverse work experience in the music industry. Chris currently holds the position of SVP of Music, Operations, and Marketing at Create Music Group. Since joining the company, they have significantly contributed to the growth of streams on Apple Music and Spotify. Chris also implemented new processes, including the onboarding process for deals and project management.

Prior to their current role, Chris was the Owner and CEO of Vicarious Music, a full-service marketing firm specializing in music, film, TV, and pop culture. Chris later relaunched it as a record label and distributor, providing support to artists in the Cincinnati/Kentucky area.

Chris also worked at Cinematic Music Group, where they served as the Chief Marketing Officer and Head of Marketing. During their tenure, they achieved notable accomplishments such as doubling yearly streams and having multiple artists recognized on various charts.

Before that, Chris held the position of Vice President of Digital Marketing and A&R at Entertainment One. Chris played a vital role in signing artists and establishing the label's first-ever digital strategy. Chris also held the role of A&R Director at the same company and successfully signed several artists.

Chris began their career at RCA Records as a Product Manager, Head of Tour Marketing, and Digital Product Manager. Chris was responsible for coordinating touring schedules, artist relations, and digital product management for the developing artist roster.

In summary, Chris Herche has a commendable work history in the music industry, demonstrating expertise in marketing, operations, and artist management.

Chris Herche attended Miami University from 1997 to 2001, where they earned a Bachelor of Science degree in Marketing. In addition to their formal education, they also hold a certification from the Professional Association of Diving Instructors (PADI) for scuba diving, although the specific month and year of obtaining this certification is not provided.