Julie Allanet

Julie Allanet is an accomplished marketing and e-commerce professional with extensive experience in driving digital strategy and growth across various high-profile brands. Currently serving as the E-Commerce Director at Fusalp since February 2023, Julie previously held the position of Head of Marketing at Simba Sleep, where responsibilities included managing digital strategy, website performance, and comprehensive marketing plans. Julie also has a robust background as Digital and Marketing Director at Vanessa Bruno, overseeing the launch of innovative online features and omnichannel strategies. Earlier experience includes roles at Francesco Smalto International and Sergio Rossi, focusing on brand positioning, retail marketing, and digital transformation. Julie holds a Master’s degree in Management of the Made in Italy from IULM University and a degree in Marketing and Communication from ECE Business School.