Despina Rigas has extensive experience in shopper marketing and account management across various industries, notably in beauty, consumer goods, and retail. Currently serving as DIAGEO National Program Manager for Spirits & RTD at Creative Activation, Despina leads field marketing initiatives that drive sales growth through innovative in-store experiences. Past roles include Shopper Marketing Manager ANZ for Dyson, where Despina managed cross-category marketing programs, and Senior Shopper Marketing Manager ANZ for GSK, overseeing campaigns for leading health brands. Earlier career stages featured positions at Cheil Worldwide, Leo Burnett, and various entrepreneurial ventures, reflecting a strong foundation in strategic marketing and business development.
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