Claudia Loya-Duran 🤳🏽

Claudia Loya-Duran has a diverse work experience in the field of social media marketing and digital marketing. Claudia started their career as an Account Management Intern at The Drew/Walker Group, Inc. in 2010. Claudia then gained experience as a Transportation Logistics Director & Social Media Director at Splendid Sun Productions, where they coordinated artist transportation and managed festival set up and break down.

In 2011, Claudia joined The San Antonio Area Foundation as a Communications Associate before moving to BB Group in 2013, where they served as the Chief Digital Officer. In this role, they oversaw all digital marketing efforts for the brand, including social media strategy, website creation, and event coordination.

Claudia further expanded their expertise in digital marketing as a Digital Marketing Coordinator at Dykema Cox Smith in 2013. Claudia incorporated social media into the firm's marketing and branding strategies.

In 2014, Claudia became the Online Fundraising & Engagement Manager - South Texas for the American Diabetes Association. Claudia provided strategic direction for online fundraising campaigns and collaborated with local staff to increase online revenue.

From 2016 to 2017, Claudia worked at Robot Creative as a Social Media & Digital Marketing Coordinator. Claudia'srole involved staying up-to-date with social media trends and driving online engagement for brands.

In 2012, Claudia founded Awesome SA (Awesome Foundation) and served as the Founder & Dean. Claudia played a key role in maintaining the San Antonio chapter by developing social media strategies, managing email marketing, and coordinating events.

Currently, Claudia is working at Sweet Talk Social, a company they own, as a Social Media Marketing Strategist. Claudia collaborates with clients to develop and implement comprehensive social media strategies, oversees content creation, manages social media advertisements, and designs engaging visuals.

In 2021, Claudia joined Creative Civilization - An Aguilar/Girard Agency as a Social Media Strategist.

Throughout their career, Claudia has demonstrated a passion for staying ahead of digital marketing trends and leveraging social media to drive engagement for brands and organizations.

Claudia Loya-Duran earned a Bachelor of Fine Arts (BFA) degree in Technical and New Media Communications from The University of Texas at San Antonio. Claudia attended the university from 2005 to 2010.

In addition to their degree, Claudia has obtained several certifications to enhance their skills and knowledge. Claudia earned an Executive Education Certificate in Essential Foundations of Leadership from The University of Texas at San Antonio in October 2021. Furthermore, they completed a Social Media Marketing certification from HubSpot Academy in August 2022. In April 2020, Claudia also obtained a Social Media Certification from HubSpot.