Melissa van Dyke

Melissa (Arms) Van Dyke is an accomplished professional in the fields of marketing, research, and employee engagement, currently serving as a Founding Member at WXO - World Experience Organization since September 2023. As the Senior Vice President of Integrated Marketing and Innovation at Creative Group, Inc. since August 2019, Melissa has played a vital role in creating programs aimed at enhancing human potential. Previously, Melissa held significant positions including Associate Vice President at MCI USA and President of The Incentive Research Foundation, where notable achievements included tripling the organization's research footprint and contributing over $2 million to relevant industry research. With a strong background in consulting for Fortune 500 companies at Maritz and Cap Gemini Ernst and Young, coupled with a robust educational foundation, Melissa has established a notable career dedicated to motivation and employee retention.