Creative License | Talent + Music + IP
Kevin McKiernan is the founder and CEO of Creative License, established in 1999, specializing in optimizing brand usage of entertainment properties. Prior to this role, McKiernan served as Director of Licensing at BZ Rights & Permissions from 1996 to 1999, focusing on entertainment-driven campaign strategies. From 1993 to 1996, McKiernan worked as the Eastern and Midwestern Music Representative for Associated Production Music, where marketing initiatives and music contracts were developed for various media projects. Earlier experience includes serving as Producer/Production Coordinator at PBS/WLIW in New York from 1991 to 1993, where documentary series were projected and planned. McKiernan's educational background includes studies at Harvard Business School in the Program of Negotiation, Temple University, and Ashland University.
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Creative License | Talent + Music + IP
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Creative License is a one-of-a-kind popular culture catalyst with specific expertise in navigating, streamlining, and maximizing a brands usage of entertainment properties. Today, Creative License stands as the leading independent consultancy in the marketing industry, serving as both the creative and strategic architects behind some of the most recognizable music and talent partnerships between brands and entertainment including innovative efforts on behalf of Fortune 500 brands - including Walmart, Jeep, Campbell’s, State Farm, Delta, Revlon, Anheuser-Busch, and Google - and the many creative agencies they partner with.