Creative License | Talent + Music + IP
Paul Daniusis is a seasoned professional in business development and account management with extensive experience across multiple industries. Currently at Creative License since May 2017, Paul focuses on new client generation and key account oversight. Previously, as Executive Director of Business Development at Platinum Rye Entertainment from May 2007 to August 2016, responsibilities included similar client generation and oversight. Paul's career began at Ted Bates Advertising in 1980, progressing through various roles at prominent companies like BBDO New York and Tooheys Limited, where expertise in aligning brands with pop culture was developed. Educational qualifications include an M.B.A. in Marketing Management from Pace University and a Bachelor's degree in Marketing from Fairleigh Dickinson University.
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Creative License | Talent + Music + IP
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Creative License is a one-of-a-kind popular culture catalyst with specific expertise in navigating, streamlining, and maximizing a brands usage of entertainment properties. Today, Creative License stands as the leading independent consultancy in the marketing industry, serving as both the creative and strategic architects behind some of the most recognizable music and talent partnerships between brands and entertainment including innovative efforts on behalf of Fortune 500 brands - including Walmart, Jeep, Campbell’s, State Farm, Delta, Revlon, Anheuser-Busch, and Google - and the many creative agencies they partner with.