Ashley Houck

Ashley Houck serves as the Director of Product Development at Creative Memories®, where responsibilities include managing a diverse portfolio of over 500 SKUs and leading a high-performing product development team. Previous experience includes positions as Director of Product Management at DecoPac, Inc., and Senior Manager of Product Development and Sourcing at Walmart, focusing on market-informed assortment development and private brand strategy. A strong background in product lifecycle management, market analysis, and cross-functional collaboration has been cultivated over years of diverse roles, including significant contributions at Safco Products and early career experience at Target and Vanity Inc. Ashley holds a degree in Apparel and Textiles from North Dakota State University.