Paul Nichols

Paul Nichols is a Principal Consultant at Credera, focusing on marketing data and analytics while leading large-scale global technology and innovation projects. With extensive experience across various sectors including automotive, pharmaceutical, finance, and platform businesses, Paul has held multiple leadership roles within Credera, such as Senior Manager and Manager. Prior to Credera, Paul served as the Advisory Board Chair at Prensalista Corporation, President/CEO of Sound Inventions Inc., and VP of Strategy and Finance at Deed Guard, among other positions. Paul co-founded several companies, including HBank Texas and NFC Game Studio, and has a strong educational background with a Master's in Entrepreneurship from SMU Cox School of Business and a Bachelor's in English/Art from Austin College.