Lucía Carreón

Lucía Carreón has extensive experience in marketing, specializing in brand development and digital strategy within the fintech and consumer goods sectors. Currently serving as the Marketing Lead for DiDi's Fintech Pagos en Línea since June 2022, Lucía drives growth and brand awareness through innovative customer acquisition strategies. Prior roles include Director of Marketing at Cashclick Préstamos en línea, where Lucía launched the brand and crafted comprehensive communication strategies. Lucía's background includes positions at PepsiCo and Volkswagen de México, focused on consumer promotions and integrated marketing communications, respectively. Lucía holds a Licentiate degree in Marketing from Tecnológico de Monterrey and additional certifications in Digital Marketing from both Mercatitlán and Columbia Business School.