Maud Ricaurte

Maud Ricaurte serves as the Head of B2B Marketing at Credit Acceptance, leading a team to develop marketing campaigns that enhance the Dealer experience and drive enrollment. Prior to this role, Maud was the Head of Brand and Marketing at Nitra, Inc., where responsibilities included shaping brand positioning and executing marketing strategies for a fintech company. Experience also includes roles in marketing strategy at PayPal, where Maud launched global programs for SMBs, and various positions at American Express, focusing on enterprise strategy and execution. Earlier positions include brand management at Unilever and consulting at Prophet, complemented by an MBA from Columbia Business School and a BA in Marketing and International Business from Georgetown University.