Tamar Kassoff

Tamar Kassoff is an accomplished marketing executive with extensive experience in growth strategies and performance marketing. As the Vice President of Growth at Credit Genie since April 2025, Tamar has previously held significant positions such as Vice President of Growth Marketing at Plooto and Senior Director of Growth Marketing at Varo Bank, where efforts led to the acquisition of 6 million new customer accounts and management of a $100 million annual working media budget. A strong background in user acquisition, Tamar has demonstrated hands-on expertise across multiple digital platforms while leading diverse marketing initiatives at companies like CareZone and Matomy. Tamar holds a Master’s degree in Organizational Behavior Studies from Reichman University and a Bachelor’s degree in Economics from The Academic College of Tel-Aviv, Yaffo.