Larisa Johnson

Larisa Johnson is an accomplished marketing professional currently serving as the Head of Media, Editorial & SEO at Credit Karma since April 2025. Johnson also contributes as an Advisory Board Member at inPowered.ai, focusing on growth strategies and artificial intelligence. Previously, Johnson held significant roles at the National Basketball Association (NBA) from July 2020 to February 2025, including Vice President and Global Head of Marketing Channel Strategy, where responsibilities included streamlining the NBA's brand and direct-to-consumer acquisition strategies. Johnson's experience also encompasses leadership positions at Twitch, where as Sr. Director, Head of Marketing Channel Strategy, and Director, Head of Brand Media, efforts centered on growth and influencer marketing. Prior to that, Johnson served as Director, Head of Brand Channel Strategy at Lyft. Johnson earned a B.A. in Strategic Communications from the University of Minnesota.