Scott Fitzgerald

Vice President, Marketing at Credit One Bank

Scott Fitzgerald, MBA has a diverse and extensive work experience spanning over two decades. Scott has held various roles in marketing, strategy, and management. Currently, they are the Vice President of Marketing at Credit One Bank, where they lead a team responsible for developing and executing marketing strategies for new account acquisition and existing card member credit expansion. Scott also creates and executes go-to-market strategies for new lines of business. Prior to this, Scott held positions at CashFactoryUSA as Vice President of Marketing, where they led a website redesign and launched a direct mail program, and at MGM Resorts International as Vice President of Portfolio Marketing and Executive Director of Cross-Property Strategy, where they oversaw digital marketing assets and led multi-property marketing initiatives. Scott has also worked at ARIA Resort & Casino and Monte Carlo Resort & Casino as the Director of Database/Campaign Management, where they developed and executed marketing plans and managed direct marketing campaigns. In their early career, Scott worked at Harrah's Entertainment as an Email Marketing Manager, Direct Marketing Performance Manager, and Corporate Loyalty Marketing Specialist. Scott also interned at Toyota Financial Services during their MBA program and worked as the Director of Marketing at The Princeton Review, where they oversaw all marketing, advertising, events, and sales efforts. Scott's experience demonstrates their expertise in marketing strategy, direct marketing, digital marketing, and team leadership.

Scott Fitzgerald, MBA received their Master of Business Administration (MBA) degree with a focus on Marketing from the University of California, Irvine - The Paul Merage School of Business. Prior to their MBA, Scott completed their undergraduate studies at UC Irvine, where they obtained a Bachelor of Arts (B.A.) degree in Psychology with a minor in Management.

Links

Previous companies

The Princeton Review logo
MGM Resorts International logo
ARIA Resort & Casino logo

Timeline

  • Vice President, Marketing

    August, 2021 - present

  • Avp, Response Marketing

    February, 2021

  • Director, Response Marketing

    January, 2020

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