Rebecca Armstrong

Rebecca Armstrong is an accomplished professional in the e-commerce sector, currently serving as Director of Ecommerce at Credo since June 2023. Previously, Rebecca held the position of Director of E-Commerce – North America at Scotch & Soda, where significant cost reductions and EBITDA maximization were achieved through strategic budget management. Additionally, during tenure at FULLBEAUTY Brands as Senior Manager of E-Commerce, Rebecca successfully launched new websites and met annual revenue forecasts ahead of schedule. At Excell / Croscill / Glenoit, Rebecca drove a 92% year-over-year sales increase and optimized web traffic through a well-devised e-commerce strategy. Earlier at ABC Carpet & Home, Rebecca enhanced operational efficiency and brand messaging while managing the launch of a new mobile website. Educationally, Rebecca holds a Bachelor's degree and an Associate's degree in Fashion Merchandising from the Fashion Institute of Technology.