Creed
Amy McCafferty is a CRM Manager for the UK and EU at Creed, a position held since February 2022. Prior experience includes roles as an Email Marketing Specialist, Coordinator, and Assistant at Michael Kors from May 2018 to February 2022. Prior to Michael Kors, Amy served as a Marketing Assistant at Morleys Department Stores Limited and held a Regional Marketing Intern position at Mattel, Inc. Additionally, experience as a Marketing Assistant was gained at SMG Europe, and as an Admin and Accountancy Assistant at Alchemy Business Solutions Limited. Amy holds a Bachelor's Degree in Marketing Management from Northumbria University, obtained between 2012 and 2016.
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Creed
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Creed has created a legacy of unrivalled scents treasured by perfume connoisseurs and all admirers of quality, style and panache. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations. Today Olivier Creed, “Créateur Parfumeur” and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials. Rose from Bulgaria, Turkey & Morocco; Italian jasmine; Florentine iris; tuberose from India; Haitian vetiver; Bourbon vanilla; Calabrian bergamot and Parma violets. These are just a few of innumerable treasures in the Creed laboratory. They are all ingredients which have been used in haute parfumerie for many centuries, even millenia. Still based in Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional infusion technique which enables Creed to maintain the superior quality and authenticity of its fragrances. The process is intricate and incredibly meticulous but Creed is driven by artistry and perfection. A timeless, modern act of creation: perfume of the past, fragrance of the future.