Petra Drali

Petra Drali is a seasoned professional with extensive experience in global sales and commercial strategy across various luxury and fashion sectors. Currently serving as Global Sales Director at Creed since March 2024, Petra previously held the position of Chief Commercial Officer at Omorovicza Cosmetics. Petra's career includes significant roles such as Global Head of Digital Concessions at AllSaints, Managing Director at Ultimo Brands International, and Head of Business Development - International at Kurt Geiger. Petra's consultancy experience at PETRADRALI CONSULTANCY LTD involved business development and strategic management across diverse markets, supplemented by a robust background in international wholesale and e-commerce at Godiva Chocolatier and leadership roles at Crabtree & Evelyn and Molton Brown. Petra holds an Associate's Degree in Fashion Merchandising, Marketing, and Business Management from Palm Beach State College and has studied at the University of Helsinki.