Shameka Urquhart Crme, Chia

Shameka Urquhart, CRME, CHIA, currently serves as the Regional VP of Revenue Strategy at Crescent Hotels & Resorts since September 2021, previously held the position of Corporate Director of Revenue at Wincome Hospitality from December 2019 to September 2021. Urquhart has extensive experience in revenue management, having served in various roles including Regional VP of Revenue Strategy at Crescent Hotels & Resorts, Associate Director of Revenue Management at Starwood Hotels & Resorts Worldwide, and several Director of Revenue Management positions at Sheraton properties and Starwood Hotels. Urquhart began a career in hospitality at Marriott International as a Reservations Coordinator from January 1998 to September 2002.