Lane Goggin

Vice President, Retail Operations at Cresco Labs

Lane Goggin's work experience begins in 2012 with Major League Baseball, where they held various roles in sales and sponsorship sales until 2015. From 2015 to 2017, they served as the CEO of theBOX Food Truck & Catering. In 2016, they worked as an MBA Marketing Intern at Molson Coors before becoming an Associate Marketing Manager for Coors Light and Peroni. Lane then transitioned to the role of Portfolio Manager for Non-Alcoholic Beverages at Molson Coors from 2019 to 2021. Since 2021, Lane has been with Cresco Labs, initially as the Director of Retail Marketing and later as the Vice President of Retail Marketing and Retail Operations.

Lane Goggin holds a Master of Business Administration (M.B.A.) in General Management from The Tuck School of Business at Dartmouth. Prior to that, Goggin completed a Bachelor of Arts degree from Colby College.

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