Matt Pickerel

Matt Pickerel has extensive experience in the marketing industry, with a focus on digital media. Matt is currently the Vice President of Retail Marketing at Cresco Labs, a position they have held since August 2023. Prior to that, they were the Sr. Director of Performance Marketing at Cresco Labs from May 2021 to August 2023. Matt also worked as the Director of Media at Cresco Labs from July 2020 to May 2021, and as a Senior Media Manager from May 2019 to July 2020.

Before joining Cresco Labs, Matt worked at Constellation Brands as a Digital Media Manager for Corona, Modelo, and Pacifico brands from May 2018 to May 2019. Matt also briefly worked at OMD USA / PepsiCo as an Associate Director of North American Nutrition from January 2018 to May 2018. Prior to that, they held roles at OMD USA as a Digital Media Supervisor for Gatorade and Propel brands from July 2015 to December 2017, and as a Media Analyst for the CPG industry from April 2014 to June 2015. Matt began their career in advertising as an Assistant Media Strategist for REI at OMD USA from February 2012 to March 2013.

Matt Pickerel received a Bachelor of Science (BS) degree in Journalism Strategic Communication from the University of Missouri-Columbia in 2012. In 2016, they attended Northwestern University's 4A's Institute of Advanced Advertising Studies. There is no information about their education at Charles University.