Joe Widing is an experienced strategic sales leader with a focus on transformative technologies and customer experience across various industries. Currently serving as the Strategic Sales Director at Cresta since June 2025, Joe has played a crucial role in enhancing contact center operations for major companies like CarMax and Hilton. Previously, Joe held multiple leadership positions at Marketplacer, driving sales and strategic initiatives in the APAC region, and at Medallia, where efforts were directed towards bridging digital and analogue retail experiences. Joe's career also includes significant roles at SAP, where recognition came through achievements such as being named to the SAP Winners' Circle in 2018. Educational background includes an MBA from Macquarie Business School and a Bachelor’s degree in Strategic Communication from The Ohio State University.
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