Yige Li, PMP, currently serves as the Director of Sales Engineering - East at Cresta since February 2025. Prior experience includes roles at Observe.AI, where Yige was promoted from Sr. Sales Engineer to Director of Sales Engineering, and at Genesys, recognized with the 2019 Solutions Consultant of the Year Award and a member of the 2019 Presidents Club. Previous positions also include Master Data Analyst at Roche, where Yige received the 2015 Roche Excellence in Service Award and led a project that automated the consolidation of over 20,000 SAP accounts. Earlier career contributions involved strategic pricing and reporting analysis at Gexpro, where Yige developed a cloud contract management system, and sales initiatives that boosted revenue through an innovative Cloud CRM program. Yige completed a Bachelor of Science in Marketing/Marketing Management with a focus on Entrepreneurship at Purdue University in 2009.
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Cresta
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Cresta is for sales and customer service teams who need to close the performance gap between their top performers and the rest.