Erin Smith is an accomplished marketing professional with extensive experience in leadership and strategic roles across various organizations. Currently serving as Chief Marketing and Engagement Officer at Creyos since April 2023, Erin previously held the position of Senior Vice President Marketing at B12, where key marketing strategies and frameworks were developed. At Xello, as Chief Revenue Officer, Erin successfully led the commercial team and contributed to significant sales growth and industry recognition. Earlier roles include VP Marketing & Strategic Partnerships and Marketing Director at FreshBooks, where Erin drove customer engagement and retention initiatives. Erin's marketing expertise was also honed at Scotiabank and Scene+, focusing on customer loyalty programs and partnership marketing. With a Bachelor of Arts in Radio & Television Arts from Ryerson University, Erin combines strong educational foundations with a robust professional background in marketing and customer experience.
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