Erin Smith is an accomplished marketing professional with extensive experience in leadership and strategic roles across various organizations. Currently serving as Chief Marketing and Engagement Officer at Creyos since April 2023, Erin previously held the position of Senior Vice President Marketing at B12, where key marketing strategies and frameworks were developed. At Xello, as Chief Revenue Officer, Erin successfully led the commercial team and contributed to significant sales growth and industry recognition. Earlier roles include VP Marketing & Strategic Partnerships and Marketing Director at FreshBooks, where Erin drove customer engagement and retention initiatives. Erin's marketing expertise was also honed at Scotiabank and Scene+, focusing on customer loyalty programs and partnership marketing. With a Bachelor of Arts in Radio & Television Arts from Ryerson University, Erin combines strong educational foundations with a robust professional background in marketing and customer experience.
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Creyos (formerly Cambridge Brain Sciences)
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Creyos (formerly Cambridge Brain Sciences) is a leading web-based platform for the assessment of brain health. It allows you to obtain accurate, quantified and scientifically-validated measures of key aspects of cognition, including short-term memory, attention, reasoning, and verbal ability. Creyos offers two core products – Creyos Health and Creyos Research. Built for health care practitioners, Creyos Health is an online brain health assessment service that takes seconds to set up, is engaging and enjoyable for patients, and produces a reliable and scientifically-validated cognitive assessment report in as little as 15 minutes. It is used by leading health care clinics around the world to track brain health over time as part of cognitive treatment and wellness plans. Healthcare providers using Creyos Health also have access to digital versions of many standardized patient health questionnaires. Creyos Research is made for researchers running studies on cognition in academic and commercial settings, allowing for the collection of cognitive data at scale. It has been used by many leading institutions, including Baycrest, Pfizer and Roche. Both products allow for assessment customization and online administration, require no expert technical support to administer and enable you to store and manage cognitive data securely in the cloud. Creyos maintains a global normative database of more than 85,000 participants (built off of our larger database of 12+ million completed cognitive tasks) that enables you to derive detailed comparisons of individuals to specific populations. The Cambridge Brain Sciences (now Creyos) cognitive tasks were developed in the laboratory of Dr. Adrian Owen, Canada Excellence Research Chair in Cognitive Neuroscience and Imaging (owenlab.org), over the course of his 25-year career. Over 300 scientific studies have been run to date using our tests, yielding numerous publications in leading academic journals.
Employees
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