Amel Elwardi

Amel Elwardi is an accomplished sales professional with extensive experience in the consumer electronics industry. Currently serving as Snr Sales Manager for Cricut since November 2020, Amel is instrumental in launching the cutting machine category in the French market and leading a sales team to enhance Cricut's presence both in stores and online. Prior to this role, Amel was the Head of Sales EMEA at Polaroid from September 2017 to September 2020, where strategic sales initiatives were executed across France and Southern Europe. Amel's career also includes a position as Sales Director for GoPro, building effective sales strategies, and serving as a Senior Buyer at Fnac and a Buyer at Carrefour, focusing on supplier performance and promotional actions. Amel holds a Master's degree in Management International & Marketing from EDC Paris and has a BA (Hons) in European Business from Anglia Polytechnic University.