Avani Patel

Avani Patel is an experienced marketing professional with a strong background in product marketing, acquisition strategies, and brand management. Currently serving as Director of Marketing and Acquisition at Cricut since February 2021, Avani previously held significant roles at Mars as Head of Product Marketing & GTM Lead for Whistle Labs and at The Clorox Company in various marketing management capacities. Notable achievements include leading product innovations that drove significant sales growth and implementation of successful go-to-market strategies. Avani's educational background includes an MBA from Northwestern University's Kellogg School of Management and a Bachelor of Arts in International Relations from American University, complemented by a Level 2 Certification in Wine Steward/Sommelier from the Wine & Spirit Education Trust.