Claire Shields

Claire Shields is an experienced marketing professional specializing in ecommerce and influencer marketing. As the Ecommerce Marketing Manager at Cricut since November 2019, Claire developed a comprehensive content overhaul that generated $21.8 million in attributed product revenue. Previously, Claire served as the Lead Influencer Marketing Manager at Cricut, overseeing influencer marketing strategies for product launches and brand campaigns, and launching partnerships across platforms like YouTube, TikTok, and Pinterest. Prior to Cricut, Claire held marketing roles at O.C. Tanner, USANA Health Sciences, Bliss Business, and Oxyfresh Worldwide, where responsibilities included managing content creation, optimizing paid media campaigns, and developing social media strategies. Claire holds a Bachelor's degree in Communication & Marketing from Eastern Washington University.