Niharika Mathur

Niharika Mathur is a seasoned professional in public relations and brand management, currently serving as Account Director at Clover Connect and Criesse Communications since early 2024. At Clover Connect, Niharika focuses on elevating brand equity for lifestyle and luxury brands through reputation management and collaborations with lifestyle magazines. In addition, Niharika is involved with Reflective Rendezvous, where personal and professional growth is facilitated through coaching. Previously, Niharika held key roles at Wizikey, managing strategic PR initiatives for multiple brands, and at Criesse Communications, leading teams to drive business growth in the hospitality, travel, and lifestyle sectors. Niharika's education encompasses a Global Coach Certification, digital marketing, and integrated marketing communications, alongside a Bachelor’s in English Literature from the University of Delhi.