Heidi Skinner

Chief Marketing Officer at Crisis Prevention Institute

Heidi Skinner has a diverse work experience spanning several industries. Heidi started their career as a Sales Associate at Sprint PCS before moving on to roles such as Relationship Marketing Architect at respond360 and eMarketing Manager at Critical Mass. Heidi then joined GM Planworks as a Media Supervisor and later served as the Emerging Media Director at Critical Mass. Heidi went on to become the VP Social Media at Critical Mass, where they founded the agency's Social Media offering and led a team of over 20 members. Heidi also worked at Harley-Davidson Motor Company, where they held positions such as Social Strategy Manager, Global, and Global Channel Marketing Director. Most recently, Heidi served as the Chief Marketing Officer at Crisis Prevention Institute, leading a team focused on de-escalation and crisis prevention. Heidi then transitioned to the role of Vice President of Marketing before leaving in 2022.

Heidi Skinner obtained a Bachelor of Science degree in Business Administration with an emphasis in Marketing from Carroll University between 1999 and 2003. Heidi also earned a Bachelor's degree in Business Administration and Marketing during the same period at Carroll University.

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