Craig Sofer

Craig Sofer currently serves as the VP, Strategic Business Lead at Criteo, a position held since March 2023. Previously, Sofer was the Head of Platform Account Management at Roku Inc. (2021-2022) and the SVP, Managing Director for M1 at Dentsu Aegis Network (2019-2020), where significant revenue growth and the expansion of client engagement were achieved through targeted data strategies. Sofer has extensive experience with Xaxis, holding multiple roles from Managing Director of Client Services to Engagement Manager, contributing to major revenue increases and the successful execution of programmatic media strategies. Sofer's career began at Publicis Modem and CheetahMail, focusing on new business development and email marketing, respectively. Sofer earned a BS/BA in Marketing from the Questrom School of Business at Boston University.