Elaine Lim

Elaine Lim is a seasoned data analyst with extensive experience in marketing analytics and financial analysis. Currently serving as a Senior Data Analyst at Criteo since July 2021, Elaine excels in extracting and visualizing large datasets, utilizing SQL, Python, Tableau, and Excel to optimize marketing campaigns and forecast trends. Previously, Elaine held the position of Financial Analyst at American Express, where impactful financial insights were presented to senior management. Elaine's early career includes a role as a Senior Associate at PwC Singapore, leading audit teams for diverse clients. Elaine holds a Master of Science in Big Data and Business Analytics from ESCP Business School and a Bachelor of Accountancy (Honours) from Nanyang Technological University Singapore, alongside additional educational credentials from ESSEC Business School and Seoul National University.