Martin Froschauer is a seasoned professional in the digital marketing and product management sectors, currently serving as Sr. Product Manager for Full Funnel Measurement at Criteo since June 2011. Throughout the tenure at Criteo, Martin has held various strategic roles, including Global Director of Retargeting Strategy and Customer Solution & Innovation Lead for Central Europe. Prior to Criteo, Martin was an Affiliate Marketing Manager at lastminute.com and a Senior Account Manager in Affiliate Marketing at QUISMA, a GroupM company. Martin holds a Diplom-Kaufmann degree in Business Administration from the University of Regensburg, obtained between 1996 and 2002.
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